Van Cleef & Arpels is a Haute Joaillerie house that displays extraordinary longevity. Indeed, this brand is more than a century old and has succeeded in conquering the entire planet over time. Also, many of his creations pay homage to his history. We remember in particular the famous New York alliance forming a platinum circle embellished with a round diamond. This was a nod to the historic Van Cleef & Arpels home on New York’s Fifth Avenue. Well, it seems that the brand has once again chosen this city as a source of inspiration. Van Cleef & Arpels presents its brand new juice simply called “In New York”.
Discovering the new fragrance from Van Cleef & Arpels
In New York is a masculine scent inspired by the very metropolitan charm of New York City. We find there the elegant relaxation typical of the overseas lifestyle. Its scent begins with a very energizing flight. Indeed, New York is a city that swarms in all directions and to omit the effervescence of this metropolis would have been an unforgivable fault. This is why Van Cleef & Arpels has developed an essence based on lemon, orange and tangerine. This burst of citrus fruit is still associated with marine notes that are both limpid and very masculine. Then the manhood of In New York continues in his heart. This reveals one of the most masculine ingredients there is: lavender. Indeed, this has been present in perfumery for a long time and above all recalls the typical scent of barber soap of yesteryear. Likewise, scarlet sage completes the scent of the In New York perfume with its aromatic tones. Musk, meanwhile, only increases the animal sensuality of the whole. Finally, it all ends with a woody and amber depth overflowing with the smoothness of tonka bean. In New York is then contained in a sober and elegant bottle. It adopts a square shape with sharp and steep edges. Everything rests on a base firmly anchored in the ground and comes in particularly attractive gray tones. Finally, this case is topped with a round bi-material cabochon made of brushed metal and an anthracite gray color. The rendering thus becomes particularly contemporary and urban.
A look back at the adventure of Van Cleef & Arpels In New York
To come back to the little story of Van Cleef & Arpels in New York, know that the brand was established there in 1942. Indeed, even if Van Cleef & Arpels was born in Paris at the beginning of the years 1900, the desire to extend its activity to the whole of the globe was not long in making itself felt. This is how Van Cleef & Arpels moved to America in 1940. Van Cleef & Arpels first opened a first boutique in Palm Beach. That of New York was only the second store on the other side of the Atlantic for the brand. However, it quickly became iconic. Likewise, since that day, Van Cleef & Arpels has shown a particular attachment to this city. Moreover, the house has even just opened a Van Cleef & Arpels school in the heart of the American megalopolis.