Discover the new Downtown perfume by Calvin Klein …
Downtown by Calvin Klein
Calvin Klein is launching a new fragrance for women, Downtown. Coty Prestige President Jean Mortier said the following on the occasion of the launch of the new fragrance: “Calvin Klein is our biggest fragrance company and it is very important to us, our goal is to create another fragrance for them. women strategically and make it as popular as Euphoria or even more popular ”.
Calvin Klein – Downtown
Downtown is targeting a younger target who prefers sweet flavors. The scent is constructed like a floral-woody and it was created by perfumer Ann Gottlieb of Givaudan. The composition opens in a frothy and dashy way, with notes of Italian lemon, bergamot, Tunisian neroli, green pear and aquatic plum. The heart incorporates sweet gardenia petals combined with pink pepper and violet leaves on a base of Texas cedar, frankincense, vetiver and velvety musk Downtown arrives in four bottle sizes and will be available in EDP. Besides perfume, the collection also includes body lotion, body bath, body mist, body perfume.
Actress Rooney Mara has been chosen as the face of the campaign, which will include TV clips Directed by David Fincher and a photo campaign photographed by Jean-Baptiste Mondino.
Olfactory family: Floral – Woody
Head note: Italian lemon, Bergamot, Neroli.
Heart note: Gardenia, Pink Pepper.
Base note: Vetiver, Musk.