Anaïs Anaïs, the perfume that transformed young girls into women …
While May 68 had brought to women a tangible evolution of their freedoms, perfumery remained rather classic in its proposals. If feminine perfumes were more assertive, there were nonetheless perfumes for women, for adults. And teenage girls, what could they wear? A Patchouli of Reminiscence , certainly, but especially the perfumes of their mothers. Cacharel will already shake up the very colorful hippie fashion of the 70s by offering pretty blouses with delicate flowers, but he will do even better: Cacharel will be the first perfume house to create a perfume that is only dedicated to teenage girls. It will be the pretty Anaïs Anaïs .
The Anaïs Anaïs project is so innovative that it will be presented to the directors of the Cacharel brand (in reality the director of the L’Oréal group) on two occasions: the first time in 1978, a second in 1985. It is first of all refused in 1978 by François Dalle then, in 1980, we ended up accepting the release of the precious Anaïs Anaïs, it was a failure. It is by being offered a second time in 1985 that Anaïs Anaïs will finally obtain the international success it deserves with its 250 million copies sold throughout the world!
Anaïs Anaïs becomes in a few months much more than a perfume, it is a real phenomenon of society. Finally, Anaïs Anaïs leads us to take an interest in these teenage girls who until now could not be considered as clients. Adolescent girls become, with Anaïs Anaïs, consumers worthy of interest, with products that will be totally dedicated to them in order to respond to the issues of this delicate age between childhood and adulthood.
In addition, presented as a concentrate of sweetness and romanticism, it inspires everyone’s confidence and becomes the ideal gift for those mothers who open the door of their femininity to their daughters.
“It’s true that Anaïs Anaïs has always enjoyed a reassuring image. To offer it to her daughter, for a mother, is to bequeath a part of her femininity. A sort of chaste initiation. “
When flowery romanticism meets amber sensuality, Anaïs Anaïs
The second release of Anaïs Anaïs in 1985 is a revolution in the small world of perfumery . In addition to its target of teenage girls, its diaphanous but cloudy advertising, Cacharel relies on the purity of its bottle to also offer a major innovation. At the time, perfume bottles were dark, mostly black. Anaïs Anaïs, her glass of white opaline with its flowery label seem to be against the trend. Anaïs Anaïs wants to be totally different in order to meet young women with desires opposed to those of their mothers, who were rather followers of Poisons and other opulent perfumes.
Moreover, the floral and romantic fragrance of Anaïs Anaïs will be composed, a first here too, by a collective of Firmenich perfumers (Roger Pellegrino, Robert Gonnon, Paul Leger and Raymond Chaillan). The purpose of these “noses”: “to get in tune with the street”. And this is exactly the little miracle that the beautiful Anaïs Anaïs produced!
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Anaïs Anaïs de Cacharel is tender and ultra-feminine.
The fragrance combines the sweetness of rose with the voluptuousness of lily, the smoothness of amber with the strength of sandalwood.
A trace of incense seals the harmony, the sensation of pleasure and trouble.
It is a perfume carrying a message of tenderness: unique and universal perfume.
A fragrance dedicated to young girls that Cacharel imagines feminine, sweet, innocent and yet so sensual …
Olfactory family: Floral – Lily of the valley
Head note: Bergamot, Galbanum, Hyacinth, Honeysuckle.
Heart note: Lily, Lily of the valley, Rose, Ylang-Ylang.
Base note: Cedarwood, Sandalwood, Amber, Oakmoss.